MFN News Items

Trading update on the impact of the current market situation within the bike retail sector

Thule Group communicated in the half-year report on July 21 that the general market situation in bike retail, at the time, was unstable with high inventory levels of bikes and bike accessories in the low- to mid-price segment and that the situation could impact the demand for Thule products. The situation has amplified, as bike retailers around the world have reduced their purchases significantly in the third quarter when comparing with the record year 2021. We believe that the chosen approach of the bike retail sector will continue in the near future and therefore impact Thule Group with reduced sales and profitability until next biking season in the spring of 2023.

Uppdatering om påverkan från rådande marknadssituation inom cykelbranschen

Thule Group kommunicerade i samband med halvårsrapporten den 21 juli, 2022, att den generella situationen hos cykelåterförsäljare då var obalanserad med höga lagernivåer av cyklar och cykeltillbehör i stora delar av låg- och mellanprissegmentet, samt att detta kunde påverka efterfrågan på Thule produkter. Denna situation har förstärkts ytterligare och cykelåterförsäljare i hela världen har markant minskat sina inköp jämfört med rekordåret 2021. Vi gör bedömningen att cykelhandlarnas nuvarande agerande kommer att fortsätta i närtid och därmed påverka Thule Groups försäljning och resultat negativt fram till nästa cykelsäsong, våren 2023.

Thule Group to reveal products for entry into car seat category and many other innovative products at 2022 Kind + Jugend trade fair

The Kind + Jugend trade fair taking place on September 8-10 in Cologne, Germany, is one of the leading international juvenile fairs – the perfect place for Thule to announce its entry into a new juvenile product category, infant and toddler car seats. At the trade show Thule will show retailers many new products for next season, such as an innovative air purification solution for the Thule Shine stroller and an update of the entire child bike seat portfolio. Thule will also present Smidiga30, the brand’s concept for a battery-powered bike trailer that utilizes the latest in e-bike technology.

Maria Montgomery
Project manager
+46 707 57 84 85
maria@vero.se

Maria has been a project manager at Vero since 2021, focusing primarily on strategic communication consulting. She has led assignments in crisis communication, corporate acquisitions, and has served as the communications manager for both publicly listed and private companies.

Previously, Maria worked as a communications strategist at the City of Stockholm, specializing in change management, project management, social media, web, events, and media relations. She holds a degree in Strategic Communication from Lund University and has completed project management training at Berghs School of Communication.

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