Our team

We are Vero.
Vero has extensive experience in strategic communication consulting. Our assignments are often comprehensive, long-term and require close customer relationships. Examples are ongoing advisory in IR, IPOs, company acquisitions and other transactions in which the quality of communication, both internally and externally, is crucial to success. Sometimes the projects are shorter – such as in crises, sudden events or when someone just needs a sounding board.
Annika Mengarelli Hofmann
Senior Consultant, CEO
Adrian Djerf
Communications Consultant
Catharina Kaijser
Communications Consultant
Katarina Rosén Lundqvist
Senior Consultant
Malin Rylander Thordén
Senior Consultant
Maria Montgomery
Project manager
Mathilda Rietz
Kommunikationskonsult,
hållbarhetskommunikation
Siri Cederlund
Office coordinatior
Victor Dahlberg
Communications Consultant
Urban Ekelund
Senior Consultant
Erik Åfors
Chairman of the Board
Annika Mengarelli Hofmann
Senior Consultant, CEO
Annika is the CEO, Senior Consultant and co-founder of Vero. She has over 20 years of experience from working with strategic communication and in major transaction and IPO projects. Before joining Vero, Annika worked at Citigate Gramma, Publicera and Elite Hotels. She has studied economics and law at Stockholm University and has a degree in communication.

”It don’t mean a thing if it ain’t got that swing.”

Adrian Djerf
Communications Consultant
Adrian is a Communications Consultant at Vero. He mainly works with investor relations and communications support. Adrian has previous experience of assisting clients in various industries with financial communication. He has a master's degree in Business Administration from the University of Gothenburg, School of Business, Economics and Law. He has worked at Vero since 2021.
”It is easier to do a job right than to explain why you didn’t.”
Catharina Kaijser
Communications Consultant
Catharina is a Communications Consultant at Vero. She works primarily with ongoing investor relations, communication support and research for customers in a number of different industries. Catharina has a bachelor's degree in media and communication science, with a focus on strategic communication and rhetoric, from Uppsala University. She has worked at Vero since January 2020
“All the great things that have ever happened in the world started out in someone’s imagination.”
Katarina Rosén Lundqvist
Senior Consultant
Katarina has been a senior consultant at Vero since 2004, and is one of the agency's partners. She works mainly with strategic communication in IPOs and other transactions, as well as with ongoing investor relations. Katarina has previously worked with communication at CitigateGramma and at the Ministry of Education. She has a university degree in communication and economics from Jönköping University and Stockholm University.
"I think the best is always yet to come."
Malin Rylander
Thordén
Senior Consultant
Malin is Senior Consultant and has been at Vero since 2008. She works with consulting in communication to the capital market and in IPO projects. Malin has over 20 years of experience in the financial market, including from positions as an analyst at various banks, stockbrokers and as a business journalist. She has a master's degree in Business Administration from Lund University.
"Nothing's impossible. Some things just take a little longer."
Maria Montgomery
Project manager
Maria has been a project manager at Vero since 2021. She works mainly with strategic communication. Maria has previously worked as a communication strategist at the City of Stockholm with a focus on change processes as well as project management, social media, web, events and media management. She has a degree in Strategic Communication from Lund University and in project management from Berghs.
"What you water, will grow."
Mathilda Rietz

Kommunikationskonsult, hållbarhetskommunikation

Mathilda works as a junior consultant with a focus on sustainability. She has been part of Vero since 2021 and works with ongoing communications advice and sustainability reporting to customers in a number of different industries. Before joining Vero, Mathilda worked at Gant and before that at Sustainergies. Mathilda has a master's degree from SLU in Environmental Management and Economics.

"Believe that you can and you're halfway there"

Siri Cederlund
Office coordinatior
Siri is the office coordinator at Vero, which means that she is managing the office and keeps track of her colleagues. She also contributes with communication support and research to customers in several industries. Siri has a degree in science from Viktor Rydbergs gymnasium Djursholm and plans to study Industrial Engineering and Management at the University of Linköping in the future. She has been working at Vero since the summer of 2021.
Victor Dahlberg
Communications Consultant
Victor is a Communications Consultant at Vero. He mainly works with ongoing investor relations, project management and communications support to clients in various industries. Victor has a Bachelor of Science degree in Strategic Communication and Digital Media from Lund University. He has worked at Vero since January 2019.
”Impossible is a word to be found only in the dictionary of fools.”
Urban Ekelund
Senior Consultant
Urban has been Senior Consultant and Partner at Vero since 2011. He works primarily as an advisor in IPOs, capital market communications and media relations. Previously, Urban has worked as a co-founder of the equity research company Redeye, and as a financial journalist at several of Sweden's largest financial newspapers. He has a university degree in economics from Uppsala University.
"Climb, climb, survive."
Erik Åfors
Chairman of the Board

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08-611 38 30
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