Our team

We are Vero.
Vero has extensive experience in strategic communication consulting. Our assignments are often comprehensive, long-term and require close customer relationships. Examples are ongoing advisory in IR, IPOs, company acquisitions and other transactions in which the quality of communication, both internally and externally, is crucial to success. Sometimes the projects are shorter – such as in crises, sudden events or when someone just needs a sounding board.
Annika Mengarelli Hofmann
Senior Consultant, CEO
Catharina Kaijser
Junior Consultant
Katarina Rosén Lundqvist
Senior Consultant
Malin Rylander Thordén
Senior Consultant
Martin Melbi
Senior Consultant
Max Öberg
Junior Consultant
Sari Sahlman Rees
Financial Manager (parental leave)
Victor Dahlberg
Junior Consultant
Urban Ekelund
Senior Consultant
Erik Åfors
Chairman of the Board
Annika Mengarelli Hofmann
Senior Consultant, CEO
Annika is the CEO, Senior Consultant and co-founder of Vero. She has over 20 years of experience from working with strategic communication and in major transaction and IPO projects. Before joining Vero, Annika worked at Citigate Gramma, Publicera and Elite Hotels. She has studied economics and law at Stockholm University and has a degree in communication.

”It don’t mean a thing if it ain’t got that swing.”

Catharina Kaijser
Junior Consultant
Catharina has been Junior Consultant at Vero since January 2020. She works primarily with ongoing investor relations, communication support and research for customers in a number of different industries. Catharina has a bachelor's degree in media and communication science, with a focus on strategic communication and rhetoric, from Uppsala University.
“All the great things that have ever happened in the world started out in someone’s imagination.”
Katarina Rosén Lundqvist
Senior Consultant
Katarina has been a senior consultant at Vero since 2004, and is one of the agency's partners. She works mainly with strategic communication in IPOs and other transactions, as well as with ongoing investor relations. Katarina has previously worked with communication at CitigateGramma and at the Ministry of Education. She has a university degree in communication and economics from Jönköping University and Stockholm University.
"I think the best is always yet to come."
Malin Rylander
Thordén
Senior Consultant
Malin is Senior Consultant and has been at Vero since 2008. She works with consulting in communication to the capital market and in IPO projects. Malin has over 20 years of experience in the financial market, including from positions as an analyst at various banks, stockbrokers and as a business journalist. She has a master's degree in Business Administration from Lund University.
"Nothing's impossible. Some things just take a little longer."
Martin Melbi
Senior Consultant
Martin is Senior Consultant and joined Vero in 2009. He is Project Manager and advises in IPOs and other transactions as well as with ongoing IR. Martin has a broad focus on investor communication in digital channels. Martin previously worked as an analyst at Söderberg & Partners. He has studied economics and law at Stockholm University and has a master's degree in economics and marketing.
"All ways are good except the bad ones."
Max Öberg
Junior Consultant
Max has been Junior Consultant and writer at Vero since 2019. He mainly works with ongoing investor relations, communication support and research for customers in a number of different industries. Max has a bachelor's degree in Business and Economics, with a focus on marketing and economics, from the Stockholm School of Economics.
"You're never done. And that's how it should be."
Sari Sahlman
Rees
Financial Manager (parental leave)

 

Victor Dahlberg
Junior Consultant
Victor has been Junior Consultant at Vero since 2019. He mainly works with ongoing investor relations, communication support and research for customers in a number of different industries, preferably with an emphasis on digital communication. Victor has a bachelor's degree in Strategic Communication and Digital Media from Lund University.
”Impossible is a word to be found only in the dictionary of fools.”
Urban Ekelund
Senior Consultant
Urban has been Senior Consultant and Partner at Vero since 2011. He works primarily as an advisor in IPOs, capital market communications and media relations. Previously, Urban has worked as a co-founder of the equity research company Redeye, and as a financial journalist at several of Sweden's largest financial newspapers. He has a university degree in economics from Uppsala University.
"Climb, climb, survive."
Erik Åfors
Chairman of the Board

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