Mattias Ankarberg appointed new president and CEO of Thule Group AB (publ)

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Thule Group's board of directors has today decided to appoint Mattias Ankarberg as the new president and CEO of the company. To secure a seamless handover, Magnus Welander will remain in his role until Mattias Ankarberg has finished his current role.

Hans Eckerström, chair of the board, says: "The board is very pleased to be able to present Mattias Ankarberg as the new president and CEO of Thule Group as part of the long-term succession planning. Mattias will be a great addition and a great force for Thule as it is now time to lift the company to the next level and continue building the organization with talented people. The company is about to launch two new product categories that were presented at the capital markets day in 2022, and the board believes that in connection with the ongoing commercial investments, the time is now right for a new leadership. In his previous roles, Mattias has proven himself as a successful leader with extensive experience in consumer goods, branding and international markets. I am happy to welcome Mattias as the new president and CEO and would like to thank Magnus for his long and successful leadership of Thule.”

Mattias Ankarberg comments: "I feel honored and very excited, and I look forward to taking Thule to the next level. Thule has fantastic products, an ambitious sustainability agenda and many talented employees. Thule also has a strong brand with great potential to grow further with the help of continued investments in product development, opening up new product categories and by modernizing sales and marketing channels.”

Magnus Welander says: "I have had a 17-year, exciting and successful journey with Thule and am proud of everything we have achieved together. The board has now decided that it is time to hand over the baton. As always, I want the best for my colleagues, the company and the investors and will with full energy secure that Mattias gets off to the best possible start, when he takes over to lead the company towards the fantastic future that I am convinced Thule has.”

Mattias Ankarberg has over 20 years of experience in consumer goods, from McKinsey & Company (located in Sweden and the USA), H&M (several senior positions, most recently as Global Sales and Marketing Manager) and now as CEO of Byggmax Group (publ). Mattias has been a member of the board of the Thule Group since 2018. He will take over as President and CEO of Thule no later than August 9, 2023.

Contacts
Fredrik Erlandsson SVP Communications and Investor Relations
Tel: +46 70 309 00 21
E-mail: fredrik.erlandsson@thule.com

About Thule Group
Thule Group is a global sports and outdoor company.
We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Active Life, Simplified. — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Juvenile&Pet Products (strollers, bike trailers and child bikeseats), RV Products (awnings, bike racks and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage and camera bags).

Thule Group has about 3,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2021, sales amounted to SEK 10.4 billion.
www.thulegroup.com

This information is information that Thule Group is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2023-02-09 17:45 CET.

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Mattias Ankarberg appointed new president and CEO of Thule Group AB (publ)

Mattias Ankarberg appointed new president and CEO of Thule Group AB (publ)
Lovisa Steen
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For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

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When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
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