Thule Approach – get the greatest view with the new signature rooftop tent from Thule

Thule Approach is a tent that makes adventure travel easier, more comfortable, and more fun. It transforms your vehicle into a home away from home no matter what you drive—SUV, sedan, truck, or hatchback.

With Thule Approach, you can have the van life experience or go for a weekend in the forest and still live comfortably. The tent maximizes interior space, giving you a great place to hang out in, as well as a comfortable night’s sleep.

”We wanted it to feel comfortable and quite amazing to hang out in; so we came up with something really extra. Spacious, airy and bright – Thule Approach is all the things you love but wouldn’t expect from a tent.” Graham Jackson, Product Manager at Thule Group.

The soft shell rooftop tent – a unique lightweight solution for more space

The reason Thule Approach can be so spacious is quite simple – it is a soft shell rooftop tent. That means that it is lightweight, and has a small footprint on your car, but doubles its size at setup. This gives you a generous living space with large windows on the ceiling and sides that allow you to get closer to nature in any weather. The dual layer foam mattress delivers an extra luxurious camping experience.

The versatile raincover lets you quickly roll back the cover to give an open airy feel, or close up the tent for storm mode. Thule Approach will be comfortable in scorching sunlight, since there is plenty of ventilation, and if it rains it’s weatherproofed – and you can even look out the windows when it’s pouring down.

“We gave the windows a lot of thought. They are huge, so you can get a good view of the stars above. You feel closer to nature, and they keep your tent cool and well ventilated. We even put skylights on the rain cover to let you look outside during the worst weather.” Henrik Eriksson, Director of design at Thule.

The innovative mounting brackets allow you to install the tent on your roof in just minutes—half the time of traditional rooftop tents. The mounting brackets also lock the tent to your roof rack, for added security. Once you arrive at your destination, the rooftop tent is quick to set up – from parked to deployed in under 3 minutes. And when you are ready to leave for your next destination, you can break down the tent quickly and easily and get going in minutes.

For an even more spacious experience, the tent is compatible with an annex or awning (sold separately).

Thule Approach comes in two sizes and three colours, with a recommended price of 2999.95 € for up to 3 persons and 3499.95 € for up to 4 persons. Thule Approach 3 persons solution is available in stores now. Thule Approach 4 persons solution is available in stores May 1st.
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For more information please contact:
Johanna Sörstrand
Global PR Director
johanna.sorstrand@thule.com
+46 73-0605646

Lovisa Steen
Communications advisor, sustainability communications

For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

Maria Montgomery
Project manager
When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
"What you water, will grow."

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