Thule to reveal a new generation of the marketleading Thule Chariot bike trailers and Thule Bexey, a new bike trailer for dogs at the Eurobike trade fair in Frankfurt

The Eurobike trade fair in Frankfurt is one of the largest bike-related trade shows in the world – the perfect place for Thule to announce its expansion into dog products with the brand-new Thule Bexey dog bike trailer. Thule will also be showcasing a complete refresh of the award-winning Thule Chariot bike trailers, as well as the recently launched Thule Epos bike rack and new bike commuter bags.

Thule broadens the offer in the dog category
Thule will unveil the first Thule product fully dedicated to helping active dog owners bring their dogs on adventures using the bike. The Thule Courier bike trailer launched in 2022 was the first model offering the opportunity to bring kids, cargo, and dogs, but the new Thule Bexey is designed exclusively for comfortable and convenient rides with your furry friend.

A new generation of Thule Chariot bike trailers – the best just got even better
At Eurobike, Thule will also be showcasing a complete refresh of the multi-award-winning Thule Chariot bike trailers for jogging, strolling, and biking with your kids. With the design updates, attaching the trailer to the bike is easier than ever, comfort for the little ones is improved, and the high-visibility LED lighting ensures visibility at night. Parents will also appreciate the many smart smaller design improvements and the range of new, modern colors to match their style.

Thule Epos – the future of bike racks is here
The brand-new Thule Epos bike rack was launched to consumers in Europe this spring and to consumers in the rest of the world earlier this summer. Visitors to Eurobike that are yet to get their hands on a Thule Epos will get the chance to see the bike rack up close. What makes this foldable and tiltable towbar bike rack unlike any other is that it can carry all bike geometries, and it allows you to independently load your bikes really quickly in any order thanks to the innovative telescopic bike attachment system.

Bike bags for your commute, the trail – or both!
Thule introduces the innovative Thule Paramount convertible pannier and backpack. With a patented easy flip of the entire back panel, the user can switch from a practical pannier into a truly comfortable and stylish everyday backpack in seconds. This new addition further broadens the successful Thule Paramount bag collection, which includes at the same time is broadened with new backpack models, cross-body bags, crossbodies, and a tote.

Thule will also be displaying a wide range of other bike bags, including the brand new Thule AllTrail collection, all-around hydration backpacks that can perform at equally high levels out on the bike trail or on short trips into town.

The new Thule Chariots will be launched to consumers in March, 2024. Thule Bexey in June, 2024, Thule AllTrail in January, 2024 and Thule Paramount in August, 2023.


For more information please contact:
Johanna Sörstrand
Global PR Director
johanna.sorstrand@thule.com
+46 73-0605646

Lovisa Steen
Communications advisor, sustainability communications

For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

Maria Montgomery
Project manager
When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
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