Our team

We are Vero.
Vero has extensive experience in strategic communication consulting. Our assignments are often comprehensive, long-term and require close customer relationships. Examples are ongoing advisory in IR, IPOs, company acquisitions and other transactions in which the quality of communication, both internally and externally, is crucial to success. Sometimes the projects are shorter – such as in crises, sudden events or when someone just needs a sounding board.
Annika Mengarelli Hofmann
Senior Consultant, CEO
Adrian Djerf
Communications Consultant
Axel Isaksson
Communications Consultant
Catharina Kaijser

Communications Consultant,
Operational Lead

Katarina Rosén Lundqvist
Senior Consultant
Linn Blomström
Junior Consultant
Malin Rylander Thordén
Senior Consultant
Maria Montgomery
Project manager
Mathilda Rietz
Communications Consultant,
sustainability communications
Naomi Hailemeskale
Communications Consultant,
sustainability communications
Urban Ekelund
Senior Consultant
Victor Dahlberg
Communications Consultant
Erik Åfors
Chairman of the Board
Annika Mengarelli Hofmann
Senior Consultant, CEO
Annika is the CEO, Senior Consultant and co-founder of Vero. She has over 20 years of experience from working with strategic communication and in major transaction and IPO projects. Before joining Vero, Annika worked at Citigate Gramma, Publicera and Elite Hotels. She has studied economics and law at Stockholm University and has a degree in communication.

”It don’t mean a thing if it ain’t got that swing.”

Adrian Djerf
Communications Consultant
Adrian is a Communications Consultant at Vero. He mainly works with investor relations and communications support. Adrian has previous experience of assisting clients in various industries with financial communication. He has a master's degree in Business Administration from the University of Gothenburg, School of Business, Economics and Law. He has worked at Vero since 2021.
”It is easier to do a job right than to explain why you didn’t.”
Axel Isaksson
Communications Consultant

Axel is a communications consultant at Vero. He mainly works with ongoing communication consultancy and project management. Axel has a master's degree in marketing communication and a bachelor's degree with political science as a major from Stockholm University. He has also completed an internship at ICA Gruppen’s department for Corporate Communications. Axel has worked at Vero since autumn 2022.

”Att vänta är att hoppas.”
Catharina Kaijser
Communications Consultant, Operational Lead
Catharina is Operational Lead and Communications Consultant at Vero. She works primarily with ongoing investor relations, communication support and research for customers in a number of different industries. Catharina also has experience from roles such as Communications Manager at a listed Large Cap company and interim Head of IR at a Mid Cap company. Catharina has a bachelor’s degree in media and communication science, with a focus on strategic communication and rhetoric, from Uppsala University and has worked at Vero since January 2020.
“All the great things that have ever happened in the world started out in someone’s imagination.”
Katarina Rosén Lundqvist
Senior Consultant
Katarina has been a senior consultant at Vero since 2004, and is one of the agency's partners. She works mainly with strategic communication in IPOs and other transactions, as well as with ongoing investor relations. Katarina has previously worked with communication at CitigateGramma and at the Ministry of Education. She has a university degree in communication and economics from Jönköping University and Stockholm University.
"I think the best is always yet to come."
Linn Blomström
Junior Consultant
Linn is a junior consultant at Vero. She mainly works with ongoing investor relations and communication advice. Linn has a Master's degree in Management of Creative Business Processes from Copenhagen Business School and a Bachelor's degree in Retail Management from Lund University. She is also a trained copywriter from Bergh's School of Communication. Linn has worked at Vero since August 2023.
”Vad många av oss mest av allt behöver är någon som får oss att göra vad vi kan”
Malin Rylander
Thordén
Senior Consultant
Malin is Senior Consultant and has been at Vero since 2008. She works with consulting in communication to the capital market and in IPO projects. Malin has over 20 years of experience in the financial market, including from positions as an analyst at various banks, stockbrokers and as a business journalist. She has a master's degree in Business Administration from Lund University.
"Nothing's impossible. Some things just take a little longer."
Maria Montgomery
Project manager

Maria has been a project manager at Vero since 2021, focusing primarily on strategic communication consulting. She has led assignments in crisis communication, corporate acquisitions, and has served as the communications manager for both publicly listed and private companies.

Previously, Maria worked as a communications strategist at the City of Stockholm, specializing in change management, project management, social media, web, events, and media relations. She holds a degree in Strategic Communication from Lund University and has completed project management training at Berghs School of Communication.

"What you water, will grow."
Mathilda Rietz

Communications consultant,
sustainability communications

Mathilda works as a consultant with a focus on sustainability. She has been part of Vero since 2021 and works with sustainability communication, reporting and ongoing communications advice to customers in a number of different industries. Before joining Vero, Mathilda worked at Gant and before that at Sustainergies. Mathilda has a master's degree from SLU in Environmental Management and Economics.

"Believe that you can and you're halfway there"

Naomi Hailemeskale
Communications consultant,
sustainability communications
Naomi works as a communications consultant with focus on sustainability. She mainly works with ongoing communications advising and sustainability reporting to customers in a number of different industries. Naomi is educated at Lund University, where she has a bachelor’s degree in Strategic Communication and Digital media as well as a bachelor studies in Political Science with sustainability as the main field. Previously, Naomi interned at the Chamber of Commerce in Southern Sweden, she most recently came from a compliance firm where she worked as an intern with ESG-issues and risk management. She has been part of Vero since January 2024.
"Don't limit your challenges, challenge your limitations"
Urban Ekelund
Senior Consultant
Urban has been Senior Consultant and Partner at Vero since 2011. He works primarily as an advisor in IPOs, capital market communications and media relations. Previously, Urban has worked as a co-founder of the equity research company Redeye, and as a financial journalist at several of Sweden's largest financial newspapers. He has a university degree in economics from Uppsala University.
"Climb, climb, survive."
Victor Dahlberg
Communications Consultant

Victor is a communications consultant at Vero. He mainly works with ongoing investor relations and advisory. Victor has experience from several transaction processes with customers in various industries and has a strong focus on digital communication. Victor has a bachelor's degree in Strategic Communication and Digital Media from Lund University. He has worked at Vero since January 2019.

”Impossible is a word to be found only in the dictionary of fools.”
Erik Åfors
Chairman of the Board

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