Trading update on the impact of the current market situation within the bike retail sector

Thule Group communicated in the half-year report on July 21 that the general market situation in bike retail, at the time, was unstable with high inventory levels of bikes and bike accessories in the low- to mid-price segment and that the situation could impact the demand for Thule products. The situation has amplified, as bike retailers around the world have reduced their purchases significantly in the third quarter when comparing with the record year 2021. We believe that the chosen approach of the bike retail sector will continue in the near future and therefore impact Thule Group with reduced sales and profitability until next biking season in the spring of 2023.

”Long lead-times has led to that the inventory build-up of bike and bike related gear has escalated in the third quarter. Bike retailers around the world have, in general, as a consequence of having high inventory levels and with consumer uncertainty, chosen to be very restrictive with new orders. This has had a greater impact on Thule Group sales than we estimated at the time of the half-year report.”, says Magnus Welander, CEO & President Thule Group.

“Our view is that this is a temporary slow-down in the bike retail sector’s purchases compared to the exceptional record year 2021 and the extremely strong pre-season in the first quarter 2022. Underlying positive bike trends, with huge investments in infrastructure for bike commuting and recreational biking, as well as consumers’ positive view of bikes as a means of transport and recreation remain. As bike related products in 2021 represented almost half of the Thule Group’s sales, with high margins and a larger share of sales than normal in the second half of the year, the reduced sales volumes will also impact our profitability the coming nine months.”, Magnus Welander continues.

”As communicated at our Capital Markets Day in May 2022, we are convinced about the positive long-term market trends for all our product categories. As a consequence, we expect a continued strong demand for Thule Group products going forward. We are well-equipped for the future, with a flexible business model and production set-up, strong financial position, investments into new product categories and our long-term growth-oriented strategy, which remains unchanged.”, concludes Magnus Welander.


Invitation to analyst and investor call
For additional questions and comments about this trade update we refer analysts and investors to a webcasted meeting, where Magnus Welander, CEO & President, will answer the participants questions.
The call will be held in English.

Date and time
Monday, September 12, 2022, at 10.00 a.m. (CET).

Phone conference dial-in
From Sweden                            010 884 80 16
From UK                                   020 3936 2999
From USA                                 1 855 9796 654
From other destinations             +44 20 3936 2999

Use the code 323154 to reach the meeting.
Make sure you are connected to the conference call by calling in and registering well in advance of the start of the meeting.
Options for participants who want to ask questions after the presentation:
Press *1 to ask a question, *2 to withdraw your question or *0 for operator assistance.

Access via computer and web presentation
Link to the live broadcast
https://www.investis-live.com/thule-group/63174c155f6f080c00d18f18/psds

A transcript of the meeting will be available on the site a few days after the meeting.

Thule Group AB (publ) will present the quarterly report for the third quarter 2022 on October 26 at 07.45 a.m. (CET).

Lovisa Steen
Communications advisor, sustainability communications

For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

Maria Montgomery
Project manager
When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
"What you water, will grow."

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