Thule Group (publ) appoints new SVP Corporate Communications and Investor Relations (IR)

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Catharina Paulcén has been appointed Senior Vice President Corporate Communications and Investor Relations at Thule Group AB (publ). She will be part of Group Management, based at the Group’s head office in Malmö, Sweden.

Catharina has over twenty years’ experience of communication and investor relations in international environments. Following graduation from Lund University in Sweden, Catharina spent over fifteen years in the software industry, and has since been responsible for communication at the publicly listed company Haldex AB, a manufacturer of automotive components, and most recently the ventilation company publicly listed ventilation company Lindab AB. Catharina also has a strong outdoor interest and is an active leader the Swedish scout organization at the local and national level.

“I am happy to welcome Catharina to Thule Group. Her extensive experience from various industries and situations is a strong addition to the management team. Her leadership style and passion for an active life outdoors is also a good fit with the company’s culture and business.”

Catharina will assume her position latest November 2024.

For any questions, please contact:
Mattias Ankarberg
CEO and President Thule Group
E-mail: mattias.ankarberg@thule.com
Mobile: +46 736 65 44 46

About Thule Group
Thule Group is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Active Life, Simplified — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage  (hiking backpacks, luggage and camera bags).
Thule Group has about 2,600 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2023, sales amounted to SEK 9.1 billion.
www.thulegroup.com

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Catharina Paulcén

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Thule Group (publ) appoints new SVP Corporate Communications and Investor Relations (IR)

Thule Group (publ) appoints new SVP Corporate Communications and Investor Relations (IR)
Catharina Paulcén
Lovisa Steen
Communications advisor, sustainability communications
070 550 59 28
lovisa@vero.se

For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

Maria Montgomery
Project manager
+46 707 57 84 85
maria@vero.se
When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
"What you water, will grow."

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