Summary of Thule’s capital market day 2025

Thule will deliver long-term value creation by focusing on organic growth through Champion product categories and continued efficiency gains.

Thule today hosted a Capital Markets Day, presenting the ambitions for accelerated growth and profitability. The event brought together investors, analysts, and media and Thule’s management presented the new financial targets and the plan to deliver long-term value.

Raising the ambition level
Thule has a long history of profitable growth and many strengths to build on. Since the IPO in 2014, the annual currency adjusted growth rate has been 5 percent, with an average EBIT margin of 17.8 percent. In connection with the capital markets day, we updated the financial targets to reflect our ambition to outperform the history. The new financial targets are:

  • Annual organic sales growth of at least 7 percent
  • EBIT margin of 20 percent
  • Dividend payout ratio at or above 75 percent of net income

At the event, management commented that the ambition is to reach the financial targets in the mid-term or about 2-4 years.

Champions at the core of value creation
A central theme of the day was the focus on “Champion” product categories. Champions are categories where Thule is the clear global number 1 in an attractive “pocket” (niche or small market) with the ability to out-innovate competition. A handful of Champion product categories have accounted for 90% of the historical value creation. The top priority in Thule’s growth plan is to build bigger and more Champions, expanding from the current six to ten Champion categories by 2035.

Efficiency gains and increased scale
We are on a journey to build a bigger and more profitable Thule. Our focus on efficiency gains is central to reaching the EBIT margin target. We have initiated cost actions that will give effect in the coming years, including reduced structural cost, more focused development spend and increased supply chain efficiency. In addition, Thule is well positioned to increase profitability through expected scale effects, e.g. through increased utilization of available in-house manufacturing capacity.

Presentation material and recordings
Presentation material, a recording of the event, and supporting documentation are published at https://www.thulegroup.com/en/capital-markets-day-2025

Lovisa Steen
Communications Consultant,
Hållbarhetskommunikation
Maria Montgomery
Project manager

Maria has been a project manager at Vero since 2021, focusing primarily on strategic communication consulting. She has led assignments in crisis communication, corporate acquisitions, and has served as the communications manager for both publicly listed and private companies.

Previously, Maria worked as a communications strategist at the City of Stockholm, specializing in change management, project management, social media, web, events, and media relations. She holds a degree in Strategic Communication from Lund University and has completed project management training at Berghs School of Communication.

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