Thule Elm RWF named test winner in prestigious ADAC child car seat test

Thule’s first entry into the car seat market, with a modular car seat system, has now been declared a winner across all products and age groups, with the Thule Elm RWF, for rearward-facing travel, achieving the top ranking in the recently announced ADAC child car seat test. Thule Elm RWF is designed for children aged 6 months to 4 years. The Thule Maple car seat for infants was awarded the test winner in October 2024.

The Thule Elm RWF tested together with the Thule Alfi Base, earned a 2.2 – ranking as “Good” according to the ADAC scoring system, and the best in its class for both safety and ease of use. This rigorous, independent assessment is considered the gold standard for child car seat safety in Europe.

“Winning the ADAC test is a testament to our team’s dedication to developing the safest and easiest-to-use modular car seat system on the market. With the Thule Elm RWF now joining the Thule Maple as a test winner, our first modular system has proven its ability to deliver highest protection and comfort across all age groups – right from its debut,” says Beatrice Råvik-Janzon, Director Category Management Active with Kids.

Travelling the Swedish way
In Sweden, rearward-facing (RWF) travel is the gold standard for child car safety; and with good reason: Research shows that children are up to five times safer when travelling rearward-facing. That’s why Thule is proud to see such a strong ADAC result for our rearward-facing toddler seat, Thule Elm RWF. Thule strongly recommends keeping your child rearward-facing as long as possible.

Key highlights for Thule Elm RWF
• Top score for crash safety in both frontal and side impacts 
• Outstanding ease of installation and daily use 
• Excellent ergonomics and chemical safety

Thule modular car seat system – best in class
The result validates the first Thule modular car seat system, which has now proven its strength across all age groups. Thule Maple for infants, awarded as test winner in October 2024, scored high not only in crash safety but also in ease of use, underlining our core belief that “safety starts at installation.” Together with the test winning Thule Elm RWF this system offers up to four years of outstanding protection and comfort for growing families.

About the ADAC test 
ADAC, Germany’s leading automobile club, conducts one of the world’s most demanding consumer tests for child car seats. The ADAC score is based on crash safety (50%), ease of use (40%), ergonomics (10%), and checks for harmful chemical substances. Notably, a lower score represents a better result (0.6–1.5 = “Very good”, 1.6–2.5 = “Good”).

Lovisa Steen
Communications advisor, sustainability communications

For me, communication is ultimately about relationships – and about shaping messages so they truly resonate with the receiver. As an advisor within both investor relations and sustainability communications, I strongly believe that long-term value creation and sustainability go hand in hand, and that how you communicate can make a real difference in building trust and engagement. I thrive in close collaborations where strategies are shaped through dialogue. In my work, I support companies across industries and stages of development, navigating both planned milestones and unforeseen events. Prior to Vero, I worked in audit at EY, primarily with listed companies. That experience allows me to combine a trained eye for numbers with the ability to translate complex facts into strategic, trust-building communication.

I joined Vero in January 2026 and hold a Bachelor’s degree in Business Administration, with focus on International Business and Marketing, from Uppsala University.

Maria Montgomery
Project manager
When many things happen at once, strategic communication truly makes a difference – both internally and externally. As project manager and advisor at Vero, I work closely with clients and teams in complex, time-sensitive situations as well as in long-term engagements.

I lead assignments within crisis communications and M&A, and I am always ready to step in operationally with responsibility for communications when needed.

I joined Vero in 2021. Previously, I worked as Communications Strategist at the City of Stockholm. I hold a degree in Strategic Communication from Lund University and have completed advanced project management training at Berghs School of Communication.
"What you water, will grow."

Contact.

Are you curious about what we do, want to be a part of our team or have a project that you wish to discuss? Call or e-mail us. If you would like us to contact you instead, fill in your details, and we will contact you as soon as we have the opportunity.
I would like you to contact me
Fill in your contact details and one of our advisors will contact you as soon as we can.